Behind the scenes, this campaign was planned in two week’s notice. Under the grace of the creative gods, we booked Shawna — she had a twinkle in her eye that boasted confidence in her innocence and we were able to achieve a multitude of looks in a few hours.
We art directed content in collaboration with Creative Code 6, a partner agency based out of the GTA. The client’s style was edgy, cool and romantic — so we set the scene between two locations that would tell the story. Along with our makeup artist JSS, CC6 was behind the camera as melted butter styled looks.